How do I start a webshop?
Start your very own webshop from scratch, here we have a guide but some individual steps that are important to include.
It is not important that things are done in the order shown. You can jump around between things, but it is essential that you get all the way through.
Here we have 10 concrete steps that give you a good basis for starting a webshop:
1) Make a good business plan
12) Start a company for your webshop
13) The right webshop name
14) Webshop solution
15) Freight agreements
16) Payment solution
17) Design of webshop
18) Produkter
19) Marketing
10) Customer service
1) Business Plan
The most important start is always to look at your business plan. The business plan is the basis on which your webshop and your company are built.
A business plan is a document of anywhere from 2-10 pages. The important thing is that it gives a clear picture of what your why and how you want to start a business.
It is a good idea to look at these areas:
- What does your company do
- What and who does your company consist of
- What do you sell
- Who buys the product or service
- Who should you cooperate with
- How do you reach customers
- How you earn money
- Budget: Costs & income
2) Start a company for your webshop
If you don't already have a business, start your own business now. This means that you will be registered for VAT and get your own CVR number.
Without a registered company, you cannot legally sell goods to your customers and it will also be difficult to make cooperation agreements with suppliers and more.
When you register a new company, you must have established a bank connection and find the perfect company name.
3) The correct webshop name
Find the best name for your webshop. A good webshop name is one that says a little about your business and at the same time differentiates itself from competing companies, so that you avoid returning customers going wrong.
Once you have found a good and unique company name, you should check whether the domain is available. Here again, it is important to ensure that there are no competitors with other domain endings, so that you get correct traffic to your webshop.
You should generally try to deselect names with æ, ø and å. Although browsers and more support national letters, you may run into email clients that do not support these letters, so communication to your webshop is lost.
If the perfect domain is not available, it may be possible to investigate whether you can buy the domain from the current owner, if it does not appear to be particularly active.
Choosing the best domain is of great importance for your webshop going forward.
4) Webshop solution
Choose a good webshop solution. If you are not a great programmer or do not want a long development time, you should choose a hosted webshop like Shopeazy.
The advantages of choosing a hosted webshop are many, but let's just mention the most important ones:
- You will get started very quickly with a webshop
- You get easy webshop administration
- You are not dependent on expensive consultants
- You can easily test your business plan
- You avoid technical challenges
- You get access to design templates
With our webshop you get a strong webshop solution with room to grow your business.
5) Freight agreements
You can start up without freight agreements and simply buy freight for each individual customer when there is a need for it. But you don't have to have many daily customers before you should choose a freight agreement, so that you save time and money every day.
Especially the daily time saving by simply printing out a correct shipping label with 1 click is important to give more time for good customer service.
We recommend Shipmondo as a freight supplier for your webshop. This recommendation is based on many years of cooperation, where we have used the option of several freight companies for the same webshop.
6) Payment solution
With a
Payment solution, your webshop can automatically process your customers' online payments with credit cards (Visa / Mastercard) or mobilepay.
The Shopeazy webshop solution allows you to choose between several providers of payment solutions and make an agreement with the one you prefer.
If you want to get started very quickly, you can choose to only offer Paypal, as it only requires you to register as a Paypal business customer. But here you have to consider whether your customers want to trade with this form of payment.
7) Webshop design
Your webshop is your company's window to your customers. If your customers perceive your webshop as a good place to shop, there is a good chance that you will get loyal webshop customers.
Therefore, your webshop must reflect your company's design. Your logo is an important asset here. If you have a simple and professional logo, your webshop will gain more credibility.
In addition, the design of images and colors in your webshop must match your marketing materials, so that your customers perceive your company the same regardless of how or when they meet it.
Our webshop system also offers templates at several levels, so you can easily get started with a nice and professional webshop.
8) Products
Your products will sell best if they are displayed in your webshop with attractive images and informative product texts. You must present your products as sincerely and attractively as possible.
- Product images: You can take your own product, with a small photo setup without it having to cost a fortune. You should take several pictures of the same product, but from different angles. You can advantageously use the same background so that the product stands out more clearly. Remember to use image captions that match the product.
- Product texts: Write your own unique product texts. If you copy supplier texts, it will have a negative impact on your SEO position. Write about the product's function, size, color, material and so on. You can create search tags so that your products can be found more easily in your webshop.
9) Marketing
In order to generate traffic and customers for your webshop, marketing is necessary. If you are in a niche market, targeted marketing may be best.
Conversely, if you are in a large and competitive market, it may be good to think alternatively to get cheap marketing that nevertheless creates attention.
The following options for marketing your webshop are worth considering:
- Online advertising: Create ads for your webshop for Google, Facebook and other relevant media. Here you must pay attention to ROAS (return on ad spend), as a key figure for what the profit is for the money you spend on marketing your webshop.
- Newsletters: Make sure you have a subscription form for the newsletter in your webshop. Newsletters are typically news for interested customers, and are a really cheap way to get traffic to your webshop.
- Social media: Create a profile for your webshop on social media where it makes sense. It can be, for example: Facebook, Youtube, Twitter, Instagram. Although it may not be obvious, a profile here can bring many customers to your webshop.
- SEO: Use SEO optimization to be found organically by e.g. Google. Traffic via organic searches is free traffic to your webshop. In addition, SEO counts in Google's overall assessment of your webshop, so it will also be important for Google Adwords.
- Collaboration partners: Find a collaboration partner where you will both benefit from the collaboration partner delivering customers to your webshop. It can be physical stores, but also affiliates and influencers.
10) Customer Service
Good customer service makes for loyal customers. An important way to grow your business is to have loyal repeat customers. This is achieved through good customer service.
Good customer service is provided through quick response to customer inquiries to your webshop. But good customer service by quickly and correctly processing your customers' orders is also incredibly important.
Our webshop solution provides history with the steps you take in processing a webshop order, and is the best foundation for good order processing.
